The company or any of its affiliates or vendors (or any officers, directors, employees or agents of the company or its affiliates or vendors) be liable for any indirect, incidental, consequential, special, or exemplary damages (however or whenever arising), including, without limitation, damages for lost revenue, lost profits, anticipated profits, lost business or injury to business reputation, cost of procurement of substitute services, under any theory of liability or cause of action whether in tort (including negligence), contract or otherwise, regardless of whether it has been advised of the possibility of such damages;